Blogging for a business is like solving a Rubik’s cube.
There are plenty of ways to do it, everyone secretly thinks they know how, and getting it wrong can leave you full of rage.
But here’s the truth – blogging is simple. And it’s a way for you to save money without sacrificing traffic or leads.
By following some basic principles you can turn your blog into one that people want to engage with, and from there the sky is the limit.
When the average marketing spend across industries sits somewhere between 8-10%, finding ways to improve your free marketing efforts can make a huge difference for your business in the long run.
So, how do you blog for your business in a way that attracts people?
The answer to that question could (and has) filled countless books, guides, and tutorials sold by ‘gurus’ and ‘ninjas’ who claim to discover the secret elixir to success.
So to save you the entrance fee to one of their talks (and the inevitable burns you’d get from walking over their hot coals of blogging knowledge) here is 3 x FREE tips to help you improve your writing and start taking control of your blogging in 2020 and beyond.
Tip #1 – DON’T OVER-USE CAPITAL LETTERS
Capitalisation has a place in your content.
Use capital letters at the start of a sentence, or when using Title Case – a common writing style to help headlines stand out.
But thinking more capital letters means more positive attention is a big no-no.
Excessive or random capitalisation simply looks sloppy. More than this, overuse of capital letters can turn potential customers away.
This type of language comes across to consumers as a cheap and easy tactic used to generate traction and compensate for weak copy.
While it may attract attention initially, a consumer is unlikely to stay engaged if the words of your blog themselves contain little to no substance or provide anything that piques real interest.
In fact, just one occasion of overuse is likely to damage the overall credibility of your business.
NO ONE LIKES TO BE SPOKEN TOO LIKE THIS.
So stay on top of your grammar and write the way your customers prefer to read. It is much more effective, and a better use of your time, to focus on creating eye-catching, genuinely interesting headlines. So avoid cheap format-based techniques and look to deliver quality through what your words say. Not how they say it.
Tip #2 – Stop using so many exclamation marks!!!!
Exclamation marks have become more and more common to the point they are used in all sorts of copy, from email marketing to social media and landing pages.
You don’t need them.
As a simple rule, only use an exclamation mark if you would literally shout that sentence at someone in real life.
If you would speak that written sentence at normal, conversational volume, lose the exclamation mark.
According to a grammar guide from 2005 (ancient history now) the exclamation mark was to “indicates extreme pain, fear, astonishment, anger, disgust, or yelling.”
If none of those emotions …read more
Read more here:: B2CMarketingInsider