Let’s start this blog with a hard-hitting fact:
A large number of marketers start a content marketing initiative without knowing the ‘why,’ ‘what,’ or ‘how’ behind it. They don’t review the purpose of the content. They don’t analyze how it can fix within the overall content mix. They don’t know what they are supposed to do with the content, and they don’t know how the content will impact the business. Is it to create ancillary revenue? Is it to drive sales? They simply don’t know.
Only a few digital content marketers spend time in analyzing the purpose of content and curating them to drive more leads. Content marketing influencers consistently create marketing-related and high-quality search content. They are always at the forefront, churning one great blog post after another. And they yield over 10,000 visitors a week.
So, how do they get there? In this blog post, I’ll answer that question for you, through the 3Cs of Content Marketing.
The First: Content Creation
The path of content strategists and marketer is clear. To boost their SEO ranking, gain leads, and earn traffic, they must create great content. I’ve heard a few bloggers ask, ‘What exactly makes a content exceptional?’ In this section, I’ve listed few ingredients that make a content great:
Original content creation:
Original means originality. Rehashing the same post or concept over and over again is not originality. Your ideas should also be original. Google algorithm updates now prevent poor quality content from ranking high in search results. You cannot just find a bunch of articles and rephrase them. That ship has sailed.
True ahead-of-the curve content creators produce unique content by paying attention to trending topics, focusing on timely, relevant news, and writing trending content. You can be more effective by evoking emotions in your readers, bringing your perspective, and talking about your experience. This way, you’ll be able to make your content more relatable.
Focus on writing strong headline
When you’re writing a headline, remember that 8 out of 10 people read headlines, but only 2 out of 10 will click the article open and read the rest. Give time to your headlines. I suggest making a few and selecting the best one. A great headline convinces more people to click open the article and read it till the end.
Produce Actionable content
The best content is the one that provides users with a sense of how to apply the information shared. When you’re writing content, give readers tips on applying what you’re telling them.
Write contents that can provide answers
People using search engines ultimately want answers. There are millions of How-tos in the minds of millions of users, and your blog should deliver a few of these answers. When you write a thought-provoking content, you engage the readers. And an engaged audience will take every word you’ve written. To make your content engaging, tell them stories, have a promising introduction and leave them with questions.
Be reliable and accurate in your sourcing of information
When you’re linking to a source of information, you’ve to make sure that they are …read more
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