By Anne Griffin
For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The idea is to attach a hashtag relevant to the theme and characteristics of the content so that when people search for a content topic they can find it using just a simple hashtag.
Adding hashtags is immensely helpful as it increases your reach and makes it easily discoverable for a broader audience.
Especially for marketers, hashtags can be used to promote your content more effectively with expansive reach and engagement possibilities. Marketers can track hashtags for topics that are trending, what people are interested in, and brand-specific hashtags.
I have gathered 9 hashtag tracking tools that will allow marketers to design a more personalized, effective and creative social media marketing strategy.
Taggbox is a social media aggregation tool that is extremely resourceful and effective in hashtag tracking. This allows you to track and gather quality content from social media platforms into a single feed.
You can track the better performing and trending hashtags easily and further you can customize the feed according to your liking, need, and theme, making it more attractive and attention-grabbing to users.
It gives you the option to moderate content as well where you can restrict competitors’ content, inferior, and inappropriate content as well.
Taggbox is extremely useful for a business to display creative content walls through hashtag tracking on events, weddings, seminars, conferences or even embed it on your website to drive better engagement and conversions.
RiteTag is a part of RiteKit and is a tracking and performance measurement tool for hashtags. It analyzes which hashtags are trending and performing better.
RiteTag has a useful analytics tool that shows diverse data statistics like popular accounts using hashtags, new trends, tag sets and much more, providing maximum ease of use.
Also, the hashtag strength identification feature provides a comparison of hashtags, showing which hashtag is performing best and it does this through color indicators.
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