When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing.
Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first question is weak, you will not see the success you could see. A winning first question will show you how well your message resonates with your audience.
Also, as an IT company, you’re most likely serving current customers on issues ranging from immediate “my server is down” to less urgent “I need a new email user.” So when they go to your website and see a chatbot available, they’ll want a seamless, instant experience just like you’re looking to give new customers.
What kind of chat strategy do you deploy to figure out how to help your existing customers? You don’t want to offend those existing customers.
You need a way to delegate chatbot and live chat messages between the support and the sales teams. If your job is to support your existing customers needs, how do you differentiate those people from new sales requests? And what about account based marketing and anonymous visitors?
It can get complicated. But there’s no need to fear what you don’t know. We’re going to start with homepage conversational marketing tactics, just like your website visitors would most likely start with your homepage.
So when we think about chat strategies, we think about the bottom-up. For instance, when it comes to current customers, they have a certain need when coming to your website. It’s important to think of the first question your chat tool asks them.
This is where we start. Who’s most likely coming to your website?
- Known customers (they’re cookied or signed in) with immediate needs.
- Incoming customers
- Unknown visitors and ABM visitors
Once we’re on the same page with thinking about who’s coming to the website, we can then tackle conversational marketing strategy for IT companies at a more granular level. We want to make sure your first-question conversion is stellar, for whoever is coming to your site.
3 Conversational Marketing Strategies for IT Company Website Visitors
1) Immediate need with known contacts/customers
This is critical. Since IT companies source so many support requests from a home page, starting off on the right foot with those clients is vital.
We suggest starting with a chat tool that identifies your current customer base. Customers will feel left out immediately if they have nowhere to go for answers, but new users have all the tools. In other words, if your customers have an immediate need, they expect an immediate response. It won’t bode well if your immediate answers focus solely on potential sales. Serve your current customers well, and they’ll stick around and may even sing your praises the world over!
So start with creating a knowledge base document that answers common questions, and can escalate a conversation to your support team.
HubSpot Service Hub & Drift can handle a knowledge base option with their tools.
When you show someone is a customer, you can choose to show them …read more
Read more here:: B2CMarketingInsider