By Ronita Mohan
The Internet of Things (IoT) is fast becoming a necessary aspect of people’s daily lives. Slowly, but surely, our world has become better connected through the internet.
The prevalence of IoT has come to such a point that physical items now have digital imprints and can be controlled through digital and smart technology.
And though a number of applications of IoT are yet to be realized, many others have become par for the course in the modern age, in marketing automation, and beyond.
We look at examples of the Internet of Things in action in the real world.
1. Data Analytics
Data has become the most important aspect of marketing, operations, and industry in the past few years.
Businesses are working overtime to collect as much data as possible for demographic segmentation, and to examine it in depth to better their ongoing processes.
And where is this data coming from? Chiefly through devices connected through the Internet of Things.
But data on its own is of little value—the data needs to be thoroughly analyzed to understand the trends and patterns, and for analysts to glean the most relevant statistics.
In other words, a system is required to understand what the data collected means for businesses and how it can be used to optimize the customer lifecycle.
Data analytics can be a cumbersome and time-consuming job. For human staff to be in charge of analyzing the reams of data being collected, businesses would need to put aside a great deal of time and energy that they don’t have.
Which is why so many businesses are turning to IoT applications—such as ThingSpeak, Zatar, Google Cloud, GroveStreams—that are making the analysis process much faster and more efficient.
IoT applications use machine learning assistance, sensors, and tags to collate, decipher and categorize data.
In conjunction with other analysis software and resources, the data can be further analyzed for purposes of reporting and creating an efficient project plan.
2. Farming and IoT
Smart farming has taken the agricultural sphere by storm over the last few years.
Devices, machines, and even vehicles have become connected through IoT and, as a result, have improved farming efficiency, become less labor-intensive, and improved average order value.
IoT is deployed in farming through the use of robots, tags, sensors, and self-driving vehicles and drones. Drones, in particular, are saving farmers a lot of time and legwork.
Not so long ago, farmers would have had to physically make the rounds of their farms to understand which crops were prospering, or failing.
Now, drones are flying over farms, sharing live feeds of aerial footage of the farm, along with data about areas that need attention. Drones can even deliver pesticides and fertilisers to select areas using lasers for precision delivery.
Additionally, with IoT technology, farmers are able to better track the weather, soil, and other natural occurrences that could impact their crop yield.
Farmers can also monitor the state of their crops at all times. IoT applications are sourcing and analyzing crop data in real-time, which is then transmitted to farmers for them to make necessary adjustments.
3. IoT in …read more
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