Live streaming can be an intimidating experience, especially if you’re a beginner with no audience yet. When I first began live streaming in 2015 on the app Periscope, I was always nervous that no one would show up to my broadcast. As a beginner, you go live and hold your breath in hopes that someone would be interested enough in your title to pop their head in.
Building an audience from scratch with Periscope positioned me as an influencer, and earned me stripes as an engaging live streamer. People came back to my broadcasts for my infectious energy and vivacious “BOOMs.” When I migrated over to Facebook, I brought some of my Periscope audience with me, in addition to cultivating an entirely new following.
I learned some key techniques over these past two years that’s helped me garner a repeat audience and thousands of views on my live streams. Considering I have a following of just under 10K, my organic reach and viewership are bananas.
So if you’re incorporating live video into your marketing strategy, swipe and deploy these methods to create an engaged community of viewers.
⚠️ WARNING: This isn’t something that happens overnight. You have to be willing to put in the work and have patience for the process.
The number one key to building an engaged live audience excited to join your stream, is to create an emotional experience. That means bringing the viewer into your story through a conversation, and making them feel what you feel. While I share business tips and marketing strategies, I’m also transparent with my process and entrepreneurial journey.
In essence, don’t be a stick in the mud. Loosen up a bit and allow us to get to know who you really are.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou
Engage! Engage! Engage!
This is the most important tip I can give you. The experience itself creates an engaged atmosphere and a sense of community. One of the biggest mistakes I’ve seen people make is live streaming pre-recorded content. That defeats the whole purpose, and you’re potentially breaching the trust with your audience and destroying your chances of instantly building the know, like, trust factor.
Let me explain.
When you broadcast on Facebook or Periscope, a notification goes out telling us that you’re live. Your title is attention grabbing which causes people to flock to your broadcast excited to participate in the conversation. They proceed to talk to you in the comments. You don’t respond to anyone. Since your audience doesn’t know it’s pre-recorded, they assume you’re ignoring their comments. I guarantee if you do this a few times, people will stop coming to your broadcasts, and your engagement will massively dip.
Continuously abusing the live notification feature by using it to stream pre-recorded content as a live broadcast, will cause people to ignore your live notifications altogether. Congratulations, you’re now the boy who cried wolf.
The live experience …read more
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