By Nick Brown
Social media is one of the most ubiquitous elements of modern life. Whether that’s a good or a bad thing is a debate for another time and place. The mere fact that social networks have such primacy in so many people’s lives means that businesses have to sit up and take notice.
Firms who aren’t using social media for marketing to generate business and to boost conversions are missing out. Similarly, firms who haven’t wised up to social media’s utility in the SEO field are also behind the curve. Social media platforms offer a plethora of opportunities to support and maximize your SEO strategy.
What follows is a rundown of how to use some of the most popular social networks for SEO. I will cover how you can turn likes, retweets, and other social engagements into cold hard traffic for a site. Before that, it is worth first looking at the relationship between social media and SEO. It’s a much-misunderstood relationship that is essential to get to the bottom of.
Why social media is important for SEO
Social media signals and social media engagement are not SEO ranking factors. Sites with a larger social media presence are not automatically ranked more highly by Google. That might seem a strange way to kick off a guide to using social media to maximize SEO strategy. It’s important, though, to understand just how using social media can support SEO.
That’s not by being directly recognized and accounted for by Google. They have a vast number of resources, but even they can’t crawl and index every single social media signal. Even if they could, the results would be confused at best. PPC social campaigns and the buying of social signals would muddy the waters hugely. It’s not viable for social media presence to be a ranking factor.
There are several ways, however, that a good social media presence can and will support your SEO strategy. For example, there is a causal link between how many people see your content and how many backlinks you may get.
Someone who sees and enjoys your content might link to it. The more people who see it, the more of those backlinks you could get. Social media is a great platform for disseminating content as widely as possible. Thus, the more people you can reach via social media, the more backlinks your content might get. The number of high authority backlinks your site has is an important SEO ranking factor.
There’s an even more straightforward way in which good social media reach can help boost the value of your SEO. If you get lots of social media mentions and engagements, more people will learn about your brand.
That can lead to an increase in branded traffic for your site. That’s traffic …read more
Read more here:: JeffbullassBlog