By Ivana Taylor
If you’re a small business owner, there’s really only one question on your mind; how do I stay in business through this COVID-19 crisis?
We’ve never seen anything like this before. But then again, we have had disruptions that have shuttered businesses before. Maybe you’ve lived through some of these;
- The energy crisis in the 1970’s with cars waiting in line for gas and inflation rates through the roof.
- The stock market crashes of 1987, 2000, 2008, and now.
- September 11
Millions of businesses didn’t make it and attributed their failure to the crisis. That’s normal.
And yet, there were businesses in the same industries that succeeded. They not only survived, but thrived in the face of a crisis.
Small Business Crisis Mindset
What was different?
Choose: Victim or Victor
Let’s pretend that what’s different is who you are in the face of a crisis. Who do you say you are? Victim? Or Victor?
The question you have to ask yourself is where do you want to be when we are all on the other side of this?
It may seem like you have no choices, but the choices you have are numerous.
You get to say whether you’re a victim or a victor. No one else. And how you say is how it is.
It’s a choice. In the same way you choose to put on a red shirt or a blue shirt. You choose what mindset you want to put on in a crisis.
Following is a list of mind-shifting and transformational ways of thinking and being that you can choose right now to immediately shift your mindset from victim to victor.
Speak With Power
What you say to yourself (and others) about the way things are is how things are. Your family and your team are looking to you for clues about how to react.
As the leader of your family or your team, you must be responsible with your speaking.
Look back on the last few conversations and reflect on what you said about the current situation.
Was the conversation hopeful or hopeless?
Let that sink in.
It’s all about the filter through which you view and live your life.
If you see this crisis (any crisis) as a threat to your business, then it’s a threat to your business.
If you see a crisis as an opportunity and the inevitable fumbling and messiness as part of the process, then that’s what it will be.
From this day forward, speak powerfully. If you don’t see the opportunity, look for it. Your outlook and attitude in a crisis will influence the outcome.
If your biggest customer cancelled orders for 60 days, what will you do with the time you have? If you have excess inventory, what other distribution channels can you try to get your goods and services into someone else’s hands?
Follow the money. In every crisis, someone is making money. Who are those people in your world? Right now, everyone is focused on loss. You focus on gain. Where is the gain. Look for it and you will find it.
Reframe Reality: Things …read more
Read more here:: SmallBusinessTrends