Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or should advertisers avoid them altogether?
In this whitepaper, Omnitail takes a look at the most common types of campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.
Visit Digital Marketing Depot to download “Can’t Trust The Machines: The Trouble With Automation and Goolgle Ads.”
Read more here:: marketingland.com-sem