By Ken Calcitas
Nowadays, Facebook is one of the top platforms for digital advertising — in fact, 93% of social media advertisers use Facebook ads on a regular basis.
Additionally, since Facebook offers a wide range of options for effective and measurable advertising, it’s a good opportunity to reach an audience regardless of your budget.
If you haven’t explored Facebook advertising yet, now’s a good time — at the end of 2018, ad costs on Facebook dropped by 2%, while ad impressions skyrocketed by 34%, making it more appealing for marketers than ever before.
Among the various offerings in the Facebook ad family is the Instant Experience. Formerly known as Canvas Ads, Instant Experiences are mobile-friendly, lightning fast, and deeply immersive. They offer rich, visual experiences for your viewers — keeping them engaged as you highlight your brand and products or services.
To help you find success with Facebook Instant Experiences, we’ve created this guide. Keep reading to learn what Facebook Instant EXperiences are, and how you can increase both brand awareness and revenue through the new tool — for cheap.
What are Facebook Canvas Ads (i.e. Instant Experiences)?
Facebook Canvas Ads, now known as Instant Experiences, let you create full-screen, mobile-only pieces of content within the Facebook app.
You might think of them as a mini landing pages for your business, keeping customers engaged with your campaigns without requiring users to exit the Facebook app at all. These Instant Experiences are particularly effective for segments of your audience who regularly check Facebook and enjoy consuming content within the social media platform.
Viewers can interact with Instant Experiences on both iOS and Android. Once a person clicks on your ad, the Instant Experience loads instantly (15 times faster than a website page) and opens to a full-screen format. From there, users can interact with multiple forms of content.
Instant Experiences transports viewers into your world. You can engage and inspire them with images, videos, swipe-through carousels, slideshows, and more — all within a single ad.
Visuals and video do the heavy-lifting here, which lets you tell compelling stories to capture your audience’s attention while simultaneously collecting data that will help you convert those prospects into customers.
Building Your Brand with Instant Experience
Instant Experience ads are great for both direct response and branding campaigns. No matter which stage of the marketing funnel you’re working on, you can create an immersive experience that mirrors your website without taking users away from their Facebook browsing.
Facebook tests revealed that 53% of users watched at least half of every Instant Experience ad they were served. Best of all, many of those ads were over a minute long — that’s some serious screen time your company could be getting.
Additionally, the average phone user spends 90% of their browsing time in-app, as opposed to standalone websites — so if you’re doing mobile-first marketing, it makes sense to build your campaigns in the places your …read more
Read more here:: hubspot