How many individual pieces of content marketing have you seen so far today?
If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it.
Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We are surrounded by a plethora of content (websites and apps) that demand our attention. And that’s just considering online content!
Understandably, that creates a conundrum for marketers. How can you make your own marketing stand out from the crowd or how do you increase your website engagement with all the competition out there? And how can you get – and keep – the attention of your potential clients?
One of the biggest factors in marketing that works to retain attention is the effective use of color.
Let’s take a look at how colors in marketing can be used and the design principles that go into choosing a color palette.
Why color choice is so important?
Effective marketing is marketing that gets the attention of the viewer. Effectiveness can be increased in a variety of ways, such as carefully choosing when and where to employ your marketing, targeting your audience, and using legible, attractive design.
But another big factor that plays into overall marketing effectiveness is the colors that you choose.
This fact is illustrated by the sheer amount of research that has been done on colors in marketing. A quick Google search for color in marketing will bring up results such as this study which discusses the impact of color on marketing.
The study found that while people typically form the first impression about a product in fewer than 90 seconds (more recent research claims it might be in as little as 7 seconds). Anywhere from 62% to a whopping 90% of that snap judgment is based on color alone!
It’s a pretty obvious point to make: if you’re walking by a store, for example, a big red-on-white “Sale!” sign is much more likely to jump out at you than, say, a red-on-green sign saying the same thing.
So color choice can be effective on multiple levels. It can help you to get attention, to promote a good first impression, and to draw the viewer into a deeper engagement.
Obviously, color choice is important in more aspects than just marketing. But since marketing is what we’re here to discuss, let’s talk about it a little more in depth.
Colors in marketing
Since marketing is all about getting noticed, any marketer worth his or her salt would employ any trick in the book to reach that goal.
We can see examples of this in a variety of settings.
Think of brands that are famously attached to or associated with certain colors:
John Deere, for example, and what is typically …read more
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