By Tom Breeze
Want to hit a home run on your next YouTube ads campaign?
Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience.
And in this post, you’re going to discover how to do just that.
You’ll learn how to build YouTube ads campaigns that effectively target prospects in all three phases of the buying cycle using my brand-new “YouTube Ads Grid.”
You can swipe a PDF download of the YouTube Ads Grid HERE.
Here’s what it looks like:
- What kind of targeting options to use to reach viewers in all 3 of these phases
- What kind of video ad to use to really speak to those viewers
…so you can maximize your conversions and sales.
But before we get into the nuts and bolts of how to use the YouTube Ads Grid, there’s one thing you have to understand first.
And that is:
Why do people go to YouTube in the first place?
This is a critical question we have to answer before we can effectively start advertising to people on YouTube…
The 4 Reasons Why People Go to YouTube
Why do people go to YouTube? What are they looking for?
Well, there’s no one right answer to that question. No single answer that will work for everyone.
After all, YouTube is a huge site with many different types of videos.
And someone who watches a video called “Peaceful Morning Yoga” is probably on YouTube for a different reason than someone watching a video called “Greatest Trick Plays in Football History.”
But when you take a close look at the videos and searches on YouTube, you realize you can start to simplify them. To categorize them.
See, when someone goes to YouTube looking for something, they’re in a moment of time. A moment of need—a moment when they want to know, do, buy, or be inspired by something.
And there are 4 primary “moments” that bring people to YouTube:
“I Want to Watch What I’m Into” Moments
The first reason why people go to YouTube is to keep up-to-date on content they care about.
Many people find it inspiring to follow thought leaders on topics they’re passionate about.
For example, if you’re a marketer (like me), you might follow great marketers like Gary Vaynerchuk on YouTube as a way to keep up with new marketing trends.
“I Want to Know” Moments
The second reason people go to YouTube is simply to learn. Because they want to KNOW something.
They want to explore a topic and discover more information about it.
For example, if you want to learn more about quantum physics—and who doesn’t?—whether it’s just for school or your own personal information, you could simply search YouTube for “quantum physics.”
You’ll see plenty of informational videos that break down the theory of quantum physics for curious science buffs like you.
“I Want to Do” Moments
The …read more
Read more here:: digitalmarketer.com