In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately, numerous B2B organizations offer digital tools to help us live and do our jobs virtually.
Using digital platforms is commonplace in our daily lives and talking about it might seem banal at this point; nevertheless, now is the time to use digital to its full advantage and think outside the digital box. Examine your current marketing plan and see how you can more dynamically and strategically use digital tactics. Whichever tactics you use, don’t forget to analyze your results. You want to make sure your content is resonating with your target audience and that you can reassess your next steps.
Before you move forward, ensure you follow the 4 Rs of compassion communication and flow compassion through all of your efforts in the next few weeks. Keep in mind; empathy should not be forgotten outside of times of crisis. Learn how to use and learn from digital empathy in all of your communications.
1. Virtual Conferencing and Communication
It’s probably safe to say everyone has participated in a video or web conference call at least once and for many, it is a weekly, sometimes daily, routine. No one has ever said the solution to something is more meetings; however, keeping connected with your team, customers and prospects should be a high priority. Customers, current and future, appreciate easily accessible channels where they can ask questions and get answers, from the convenience of where they reside. While some people prefer to meet in person, these platforms offer a suitable alternative to keep business moving. Remind yourself and your team; almost everyone is currently remote and working. With video conferencing, the lack of in person meetings should not impede any sales or marketing conversations and deals.
Many companies have a standard conferencing and chat provider. In some organizations, not all departments have access to the same tools, check with your Operations, IT or Human Resources department if you are not sure which provider you use and to get a profile. Not all companies have a standard, especially in start-ups and smaller businesses. If you need a service provider, Zoom is one leading video conferencing platform. They are also a great example of how a brand can take positive steps to keep their audiences informed while still showcasing their solutions. Microsoft Teams and Skype are another leading conferencing platform offering resources to help.
Canceled in-person events, conferences and prospect meetings do not mean you have to cancel your presentation or promotion plans. Webinars are a great way to promote your service, offering and thought leadership in a more personal way, while ensuring your audience is participating in a safe location. They are a great way …read more
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