By Dan Moyle
Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast?
It’s tough being a marketing manager today.
Partnering with the right marketing agency you can trust, who can help you become the marketing rock star you know you are, can help you save time while making a difference at your company.
Want to know how to save time working with an agency? Let’s play two truths and a lie. In these three tips on how to save time as a marketing manager by working with a marketing agency, can you spot the lie?
Over-Communicate with the Team
Communication makes all the difference in an agency relationship. Using all the tools available like email, Slack, social messaging, DMs, phone, text and others will help ensure you’re saving time.
One thing to remember though is to take the time to thoughtfully read, consider and communicate rather than hurrying through messages. Haste can lead quickly to misunderstandings, which is why over-communicating with the team is critical.
Delegate Things Like Deep Content
Whether it’s a digital guide, a video series, an infographic or a podcast production, delegation of content creation can help you save time as a marketing manager working with an agency partner.
Want to make it even more efficient? Have a brand guide and content briefings to help ensure your agency team can move quickly and with confidence.
Pass It Off and Don’t Think About It
Want to really save time working with an agency to outsource your marketing? Pass off all the marketing work to them and don’t think about it again.
When you work with the right agency, all you’ll ever need is the occasional update from a dashboard. You’ll be able to work on anything else you’d like or need without having to think about your marketing again!
So What’s the Lie?
Can you tell which statements on saving time working with a marketing agency to outsource are the truths and which is the lie?
First, communication truly is the key to success. Famous playwright George Bernard Shaw is known for the quote, “The biggest problem in communication is the illusion that it has taken place.”
So make sure you’re over-communicating, which includes receiving and asking if you’ve been received.
Over-Communicate with the Team – Truth
Next, delegating deep content.
Let’s think about what it takes to create an in-depth piece of content like an ebook or a well-planned infographic. You’ve got research, writing, proofing, editing… it’s a lot!
When you can delegate to a trusted premium content creator, you’re saving that time so you can focus on strategic planning, building your marketing team or other pressing issues.
Delegate Things Like Deep Content – Truth
If it’s not obvious, the next one is probably the lie. Let’s break it down.
Delegation is great. But passing everything off, a set-it-and-forget-it strategy, really won’t save you time. The business-agency relationship works best when it’s a collaboration. However, you shouldn’t have to “project manage” them and hold their hand. There’s a great middle ground to be had.
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Read more here:: B2CMarketingInsider