By Kris Hughes
Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs have three maturity phases. These align with the traditional AIDA marketing funnel which gently pushes people from awareness to action.
To better understand this relationship, let’s first take a look at the three blog maturity phases.
The Three Blog Maturity Phases
Every blog goes through three phases of maturity during its life cycle: infancy, growth, maturity.
In the infancy phase, your blog is just starting to crawl. You’re posting an article here and there. Also reaching out to other blogs in your niche with moderate domain authority to secure guest posts.
You’re writing these guest posts and linking them back to your blog to start to drive your own domain authority. You might also have social media accounts standing up, but they aren’t doing much yet. Most of all, you’re trying to identify your audience. This helps to build content strategy and content marketing strategy going forward.
In the growth phase, you’ve started to work out some of the kinks. You’re driving some decent organic traffic. Maybe as much as a couple of thousand monthly unique visits.
Your domain authority (DA) is growing also. Maybe you’re somewhere between a 30-50 DA. At this point, securing guest posts becomes much easier and you’re starting to shoot a little higher. You’re getting some backlinks every so often as well due to the guest posts you’ve already published. Your social accounts are starting to get some legs as people visit your social outlets directly from your blog posts. Maybe you’ve even kicked off some email marketing as well to grow your email list.
In the maturity phase, your blog is a well-oiled machine. You’ve secured enough backlinks that your organic traffic is really starting to roll in. Accordingly, your domain authority is growing organically month over month. Also, your social accounts are driving some real traffic. Your email list is growing daily.
At this point, you probably have a deep enough traffic base to begin considering monetization. This can be done through in-depth product review articles with affiliate links. Also, through offering some consulting services to your audience that helps to ease their primary pain point through your expertise. And, yes, maybe even making a few dollars here and there through some carefully-placed advertising units.
The types of content you create – both for your own blog, and otherwise – should be a direct fit with your blog’s maturity stage. This content should also align with the stages of the traditional marketing funnel. This is true to ensure your reader is moving on a path toward helping you make money blogging.
Next, let’s take a quick look at the stages of the traditional AIDA marketing funnel.
The AIDA Marketing Funnel
Read more here:: B2CMarketingInsider