Communicating to and seeking to inspire your employees will always be an exciting challenge. When seeking to inspire, it can’t be all business 24/7 or that message gets tuned out. So, you may be asking yourself, what tool will make your re-purposed information interesting, attention grabbing and appeal to your likely diverse organization? Consider pop culture.
The use of pop culture enables a common language between an otherwise diverse group of people. And this is just what most businesses employ – diverse groups of people. Diverse by generation, by gender, by background, by religion, by political ideology. Companies typically have employees who cover a broad spectrum of backgrounds, often linked only by their talent and knowledge for the industry in which they work.
Connecting with your employees through pop culture can become your greatest communications tool. Today’s workforce is the most connected workforce ever, and employees want to know their employer is just as connected. Why? Because there’s no reason not to be. Being connected is what drives our society for the good and the bad. By intertwining pop culture and your workforce, you’re finding an alternative way to speak with employees in a language they all understand.
By definition—and there are many definitions for pop culture – the term itself represents a collection of thoughts, ideas, attitudes, perspectives, images, etc., that are known to the mainstream population at a given point in time. In other words: solid points of reference which serve as a common denominator for communicating ideas. Among the most common pop culture categories are entertainment, celebrities, sports, news, politics, fashion and technology.
Finding communication avenues in which you make these references is even more important. How your employees receive your messaging and in what setting will also set you up for success. One recommendation is to develop an intranet if you don’t already have one. This will be your employee’s main source for everything news. By setting up a central hub for communication, you’re giving all employees the ability to connect with the organization. Here are three ways, through an intranet, you can infuse a bit of pop culture to make your message stand out:
- Fun Quotes: Create different forms of messaging that will enable employees to connect through pop culture. For instance, have a fun ‘quote of the day’ and let employees submit a favorite (and business appropriate) quote. Quotes range from lyrical, sports, reality tv to movies. By creating this outlet, it’s not only simple, but also encourages employees to participate. Employees then can express themselves and connect with the organization through their eyes.
- News Spotlights: Select weekly, newsworthy topics that need to be discussed, but put a spin on them. Throw a humorous pun in there. Reference something happening in the world. Connect it to a song lyric. Each week employees will be waiting for the new spotlights with a fresh outlook on internal communications. Repurpose those spotlights in a weekly email. Some employees are in the field more than they are looking at a computer screen. By sending …read more
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