By Austin Gould
Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly.
10 Steps to Follow Before Shooting Your Marketing Video
1. Establish The Overall Cost
Cost should always be the first thing you think about when you are creating video content. Video marketing can quickly become expensive if you are not careful. If you don’t set a realistic budget, it can be easy to come up with brilliant ideas that will cost a fortune. Setting a budget early will save you money in the long run and help ground your ideas in reality.
As Single Grain explains, “Knowing your budget ahead of time also lets you narrow down what you can and cannot do for any given video project, and eliminates a lot of second-guessing.”
2. Clarify The Purpose/Message
One size does not fit all when it comes to video content. Just like with blog articles and newsletters, you will need to create multiple videos if you want to discuss different topics. It is not possible to fit in all the topics you want to go over in one video, so make sure you define a specific purpose for the video before you start creating it.
According to Image Seven, “If you don’t know what you are trying to communicate through your video, then you shouldn’t be making one. You should start with the message you wish to communicate and then decide that a video will help communicate that message.”
The intended audience for your video will affect a number of elements of your video
3. Define Your Audience
Your audience that interacts with your brand on a daily basis and the ones that watch your video content may not be one and the same. Video marketing is an excellent way to reach a new audience. Look at your established purpose and message, and then think about who is most likely to engage with the video.
According to Bold Content, “The intended audience for your video will affect a number of elements of your video. Video content intended for a younger audience may be markedly different to one for an adult audience. A technically sophisticated audience may require a more detailed video. An audience which is unfamiliar with your product may prefer a video which is more entertaining to grab their attention.”
4. Write a Script and Storyboard
Storyboards are the representation of the written script drawn in phases.
While the scriptwriting process can be tedious, having a successful script will help your video creation process go smoothly.
As Single Grain explains, “Too often, teams write the script and execute without critiquing, revising and critiquing some more. Think about it: It’s tricky to piece together a script of what you want to say without having input …read more
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