By Ryan Shelley
Since the invention of “digital personal assistants” like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant themselves into our everyday lives. Today, these digital personal assistants are a lot smarter and more accurate. As a result, they’re integrating them into nearly any newly developed electronic device.
Users leverage digital personal assistants to play music, add tasks to lists, and search for information. While voice search has been seen as something crucial for B2C marketers, that is no longer the case. Today’s savvy B2B SEOs are optimizing their businesses and clients to take advantage of B2B voice search. Check out the video below to learn more.
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Like I said in the intro, we’re going to be talking about voice search and more specifically we’re going to be talking about how voice search is impacting B2B companies. Voice search has come a long way. Voice commands are being used in a new number of different ways. And the other thing about it is technology like Alexa and Siri and Google and you name it has a lot more data and though they’re getting smarter and they’re getting better at delivering the right queries when people are asking them. Yes there are ways to use voice search in maybe some funny ways, Siri and Google will tell you jokes and all that, but people are also using it in very serious ways to help them with everyday business problems.
There’s been some research done over the last couple of years, used to be done by Stone Temple Consulting and now they’ve merged with Perficient Digital that’s kind of tracked the trends of voice search and how voice search is being used. And if we look at this data, we can see that voice search is being used obviously in a lot of personal applications or areas that would be more individual or life oriented spaces. But we also see them being used in the office and we also see them being used with coworkers in the office.
Voice search is being used cooperatively in the office. But the interesting thing is voice search with coworkers is on the rise. We saw a rise in that in 2019. Now this is typically your younger age group, those twenties to thirties and then that range who are really taking the lead on using voice search. But I don’t think it’s just for play.
I think they’re also …read more
Read more here:: B2CMarketingInsider