By Robin Singh
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks.
But it’s not only about implementing a knowledge base. It needs to be optimized properly in order to be as effective as possible. Similarly to optimizing your website in many different ways, your knowledge needs to be optimized as well.
Let us understand it with an example:
While using a product, if I encounter an issue, I run to Google. Say, if I need to embed a knowledge base plugin to my wordpress theme, instead of going anywhere else, I would simply Google “How to embed a knowledge base plugin to wordpress.”
You will be flooded with thousands of results but just like others, you will be interested in the first few ones. Why? Because Google has chosen the best one for you, keeping in mind your requirement and keywords.
Got my point?
Don’t you want Google pick your knowledge base for the users who are searching for related information? Of course, you do.
This means that you will have to SEO optimize your knowledge base properly to make it rank higher. This in turn means adding important elements that will make your knowledge base a well-rounded customer support and team support system.
First of all, you must understand that content, structure and links are the stalwarts of a deadly SEO.
We will move forward to understand the three pillars and how they help in optimization of knowledge base.
Don’t Miss Out On Basic SEO Optimization
Like your blog or website, you will want your knowledge base to appear high in SERPs because this is how people will find it and use it. First of all, add lists and bullet points. The most important reason for doing this is Google’s knowledge graph, which uses similar articles like the ones you can find in a knowledge base.
What is Google’s knowledge graph? Simple, the knowledge graph is a knowledge base used by the maverick itself. Google is making the world’s largest knowledge database with your help. It wants you to help people as well as Google itself.
If you can figure out what topics to publish, who your target audience is, what it wants from you and how can you connect with your users with right knowledge, then Google is all yours!
If your knowledge base article is added to the knowledge graph, it means that you will find yourself with exposure and maybe even a first page result. To get there, you should do keyword research on all of your article titles and make sure that you include those keywords throughout the text as well.
Did you know that about 80% of user traffic comes via keywords or search queries? Google’s algorithm is under constant improvement so that the searches are highly aligned with the keywords.
Google bolds the keywords in the meta description. In that scenario, …read more
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