By Alfred Lua
This might sound contradicting — and it’s scary for us to admit.
But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves.
Mistakes that have cost us reach and engagement, maybe even fans and customers.
Now that we have learned from many of those mistakes, I would love to share our top 10 and how you can avoid committing them yourself.
Let’s get started…
Learn from These 10 Social Media Mistakes We’ve Made
Here’s a quick overview of the social media mistakes we’ve been making until recently:
- Focusing on quantity over quality
- Being on all social media platforms
- Posting the same content across platforms
- Using only landscape images and videos
- Sharing only our own content
- Not curating user-generated content
- Not uploading videos to social media platforms
- Not targeting specific audience for our content
- Not boosting the right posts
- Not replying to questions on social (fast enough)
Mistake 1: Focusing on quantity over quality
Posting less 3X our reach and engagement
We were posting way too much.
As we have been producing a lot of content on our blogs and podcast, we had many things to share. So we shared — a lot. Also, to fill our Buffer queue, we might have included content which was good, but perhaps not the best.
When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold.
Limiting our Facebook posts to just one or two per day forced us to share only the best content. These quality posts resonated with our Facebook fans, and the Facebook algorithm surfaced them to more people.
Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. By reducing the number of times you post each day, you can focus on the quality of the posts rather than the quality of posts.
Mistake 2: Being on all social media platforms
Fewer channels, more focus, better content
As a social media management company, we feel a duty to test out all social media platforms so that we can understand how each platform works and can share what we’ve learned about succeeding on each platform…
…what we’ve not been so great at is deciding when to stop using a certain platform.
We weren’t getting the results we want for the time and effort we put into Snapchat and most of the users on Snapchat aren’t …read more
Read more here:: B2CMarketingInsider