By Annie Pilon
LinkedIn recently announced some updates to LinkedIn Pages. These include the ability to stream live video. LinkedIn Live originally launched last year for individual accounts. But this is the first time it’s going to be available for Pages.
Use it on your own LinkedIn page or your company’s profile. Either way this feature has the potential to make a major impact on your company’s LinkedIn strategy. In fact, the social networking platform for professionals says that LinkedIn Live broadcasters see seven times more reactions. And they get 24 times more comments than users who post standard videos.
What Is LinkedIn Live?
LinkedIn Live is the social platform’s livestreaming option. Users go through a variety of third-party streaming tools to actually create their content, which is then broadcast to their LinkedIn network. It’s similar to live versions of other social media platforms like Facebook and Instagram in that your video content goes out in real time and people can interact with you directly.
Some big names have found interesting ways to make use of it since its launch. For example, Best Buy used it to feature an interview with the company’s CEO. And Emirates NBD hosted an ask me anything session to interact with customers.
How to Create a LinkedIn Live Stream
Before you can go live on LinkedIn, you need to apply for approval using the platform’s online form. Once you’re approved, you’ll receive an email that will direct you toward the approved streaming platforms you can use. Choose the one that best suits your needs and sign up for an account. Then connect that service to your LinkedIn account.
From there, log into your streaming tool and start your live video. You should also be prepared to interact with viewers on LinkedIn, since that’s one of the main benefits of livestreaming in general. Of course, it’s also a good idea to have a script or general outline so you can make sure your video content is contributing to your company’s goals on the platform.
10 Ways to Use LinkedIn Live
One of the main things that sets LinkedIn Live apart from standard video posts is the ability to interact with people in real time. If you get a lot of questions from customers or followers on the platform, host a livestream to answer them for your entire audience.
Showcase Special Events
If you host or attend any special industry events, LinkedIn Live can be a perfect way to share the experience with followers. It can make people want to attend or share valuable intel from the sessions or panelists.
Introduce Team Members
Your followers may feel more comfortable interacting with your team if they can put faces with names. Use live video to show off your employees through quick Q&As or introductions where each person shares some fun facts.
Show Off Workplace Culture
LinkedIn can be a very effective tool for bringing new talent into your organization. Livestreaming can help you give people a behind the scenes view of your …read more
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