As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award.
But, as a marketing blogger, one of the categories I’ll be paying attention to this year is “Outstanding Commercial.”
While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. These are tactics any brand, big or small, can take advantage of.
Because more and more people prefer to learn about products through video, looking at popular commercials for marketing inspiration could be incredibly beneficial to your strategy.
Although you probably can’t hire celebrities to promote your products, these commercials could still give you ideas for scalable video content that boosts brand awareness.
To help you learn from the best of the best, I’ve compiled a list of fascinating 2019 and 2018 Outstanding Commercial nominees. I’ve also included a few takeaways that video marketers can learn from each.
4 Outstanding Commercial Nominees of 2019
“A Great Day in Hollywood” (Netflix)
In this Netflix ad, the streaming service celebrates the talented and diverse range of black actors, writers, and showrunners creating award-winning content on the platform. The commercial, narrated by Stranger Things actor Caleb McLaughlin, showcases 47 of actors, writers, and crew members who “represent a limitless range of identities” in Netflix shows and movies.
As McLaughlin narrates, he makes empowering statements about how far black talent has come. For example, at one point he explains that we are living in a time when “black women are boldly the lead character, whether inmates or scholars.”
The commercial shows the faces of a few actors, including Laverne Cox of Orange Is the New Black. Then it slowly pans out to the group. They are posed similarly to a famous 1958 photograph of black jazz legends, titled “A Great Day in Harlem.”
At the end of the commercial, McLaughlin exclaims, “This is not a moment. This is a movement.”
The ad was part of Netflix’s larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She’s Gotta Have It.
In this ad, Netflix takes a stand for diversity and gives a nod to inspiring black musicians of the past. This type of ad feels motivational and optimistic and leaves viewers on a high note. People who watch will know that Netflix values different backgrounds as well as the creativity and unique storylines that can come from them.
Aside from spreading an important, positive message, this strategy also allows Netflix to highlight and remind viewers of its …read more
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