Social Media Trends to Watch
A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience.
As these platforms develop, how you use them for your small business must change too.
Let’s look forward to some ways to promote your business on social media in 2020.
More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes.
While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to trust in its new dedicated news platform.
Facebook rolled out Facebook News to a subset of people in the US. That means that while you’ll still see posts from family and friends in your main feed, Facebook News will post content from a team of journalists (employed by Facebook).
This year, the company is also focusing on cryptocurrency and establishing its Facebook Pay feature. This could mean that your small business could soon incorporate on-platform selling into your account.
While the Facebook Watch launch didn’t go as expected (only 140 million people daily are watching the videos and shows, which sounds huge, but isn’t compared to the platform’s 1.6 billion daily actives overall). Still, it looks like Facebook is going to make another attempt in 2020, so let’s see what that means for video marketing.
What do these changes mean for your social media marketing strategy?
We’ll have to wait and see. The more proprietary content the company creates, the more marketers may be competing to stay visible.
We’re also wondering what the company’s vice president of design and research, Dantley Davis, meant by his recent announcement around a series of changes that might come to the platform as early as next year.
Take a look at the image below to see what he said.
How will this affect how you promote your business on social media?
You could have the ability to limit who retweets your tweet (which I can’t see being a feature entrepreneurs would use much, we love our retweets!), and the ability to tweet something to a specific group based on their interests.
Since launching in 2003, LinkedIn has become the world’s largest professional networking platform.
Microsoft acquired the platform for $26.2 billion in 2016, and with access to Microsoft’s resources, we’ve seen updated professional insights and more targeted ads.
We’ve also seen LinkedIn groups make a comeback.
A LinkedIn group lets …read more
Read more here:: B2CMarketingInsider