Apple has had a stellar reputation among their consumers for quite some time now. There really isn’t a brand out there today that has such stark loyalty as Apple does. People will cut friends out of group chats if they cause a text message to pop up green. (Okay, I admit it! I’m “people”!) It can’t be denied that Apple’s brand is incredibly powerful. In just about any online list on brand loyalty, Apple ranks among the top echelons.
Apple is one of the most respected brands in the country and this reputation as having inelastic customers is one of the many reasons why. When Apple speaks, people take notice.
Recently, Apple announced their latest operating system, iOS 13 with a lot of important changes and updates. To learn more specifically how those updates affect you, you can read our blogs going deeper into iPad changes and dark mode, and location data changes. And we’ve noticed that these changes all are focused around their customers and bettering the experiences they’ll have with Apple products.
Consider the changes below:
iPhones Go Dark
Dark mode has been a request from the Apple community for years and the company has finally responded. Although it seems simple, the change has been a resounding success in the Apple community. Easier on the eyes, better for your battery, the update was entirely focused on providing the option for the user to have their best experience.
Emphasis on Productivity
Multi Window support in iPad is also a customer-focused update. iPad has allowed for two windows to be opened in a split screen, Apple took it one step further by making it possible to have the same app opened twice. Now, you’ll be able to have one window of Safari opened researching the best hotels in Punta Cana while you have another window of Safari opened on the other side of the screen looking up the best excursions nearby.
This update pushes Apple’s usability and productivity capabilities forward. Users have begun to adopt these changes and productivity increases. Users no longer have to keep switching between web pages or different emails. Multi Window was Apple’s move to making a better customer experience with their iPads.
The third main update with iOS 13 was Apple’s changes to location data. Data has been in the limelight for some time now, such as when Facebook experienced one of the biggest scandals of 2018 when the Cambridge Analytica story broke that the firm harvested the data of 87 million people through a quiz app the vast majority of the victims didn’t even use. And while the vast majority of consumer data usage is legal and communicated, it still remains a prevalent topic of discussion among consumers and lawmakers.
Apple’s reason for this decision is up for debate, but the fact of the matter is that it aligns with industry trends. Users want more transparency with how their data is being used and Apple is providing users with control instead of developers. The change, at its core, improves the user experience. …read more
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