I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you.
Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the other way is what I like to call ‘Connect and Pitch’. This is when they connect with you and immediately they jump on messenger and try to sell you their stuff. The reason they do that, is because they’ve been taught that type of prospecting the methodology. I’m here to tell you it’s wrong and it doesn’t work.
The Connect & Pitch of the Week
So when someone hits me up with the ‘Connect and Pitch’, I copy it and change the names to protect the not-so-innocent, and put it on Facebook. I don’t want to shame anybody on LinkedIn, so I share it on Facebook with a graphic named Connect and Pitch of the Week. And here’s the latest winner.
I posted, “Kiddos, don’t be this guy.”
“Thanks for connecting Brian, noticed you’re in the IT field, which I’m not, and wanted to reach out to you to personally introduce myself. My area of expertise is helping IT executives reach their financial goals so they can enhance their lifestyle, better support their families without worrying about any last minute things before it’s too late, with my four step process trademark. I’m curious, Brian, do you need any help with this? Either way it’s still good we’re connected. Warmly, blah, blah, blah.”
So I respond back, “Hey, blah, blah blah. I notice that you’re in the financial field so I wanted to reach out to you and introduce myself. My area of expertise is helping financial executives learn how to use LinkedIn to prospect better so they can enhance their lifestyle and better support their families without worrying about it at the last minute before it’s too late, my innovative LinkedIn strategy trademark…..”
So that, my friends, is my response to the Connect and Pitch.
Cold Calling Much?
The thing about a Connect and Pitch is that they are using an old technique; it’s basically online cold calling. Sooner or later, will get a bite and somebody that will respond back and say, “Oh, tell me more.” But the problem is you have to go through a thousand people before you’ll find somebody who will actually do anything.
So what do you have to lose, right? You connect with people. If somebody responds, great; if they don’t, and most of the time I just ignore them, but every once in a while I like to have a little fun. Of course, I never hear back from those people.
In sales, we call it cold calling. In advertising, we call it spray and pray. What you do is you take a mailer and you put it in everybody’s mailbox and you hope that somebody at that time needs what you’re selling, whether it’s …read more
Read more here:: B2CMarketingInsider