By Diana Ford
You are either a newbie or the luckiest person in SEO if you have never heard of a ranking drop.
Most of us know those bad goosebumps we get when we open our rank tracking tool one morning and see that rankings dropped by 20+ positions for the most voluminous keywords. And yes, half of the daily traffic you see being lost as well.
It may not look that dramatic but even a small decline in rankings is quite stressful and requires an immediate reaction.
Let’s talk about what to do if you’ve faced with an issue like that, and, most importantly, how you can prevent it.
Main reasons for ranking drops
There are lots of explanations for a sudden decline in rankings, but here are the most common ones:
- Your competitors simply got ahead of you in organic search results. In such cases, you get a slight drop in rankings, but if you don’t do anything about it, the drop will steadily continue.
- There are technical errors on your website (incorrect redirects, page duplicates, server crashes, etc.). This can be a reason for a quite notable rankings downturn but the good thing is that this group of issues is totally under your control. You can fix the problems on your side, but this also takes time and even a 1-day drop will most probably result in visitor loss.
- Search engines manually penalized you for overusing questionable link-building methods. Such penalties can cause a major drop, but worst of all, they can catch you off-guard. So, if you spot a big drastic change in your rankings, rush to check your Site Messages menu in the Google Webmasters panel for any penalty notifications.
- Search engine updates have taken you by surprise. It can be a drop of a little or major significance and happen at any moment. The good thing is that it also affects your SERP competitors.
In short, these are the most probable reasons for rankings drops. Let’s figure out what we can do to prevent the effects of each one of them.
How to prevent ranking drops?
1. Keep track of your competitors’ rankings and website updates.
Of course, tracking your competitors won’t stop them from outranking you, but at least it won’t be that unexpected. The question is what to pay attention to:
- Inbound links. Check your main competitors’ backlinks profile – figure out where they get new links and what their link-building strategy is.
How to do this? Via Ahrefs, Majestic or any other backlink checker.
- Content strategy. Keep an eye on your competitors’ content updates: what do they do to engage people, which posts got more buzz from the audience lately, what channels do they use to promote their brand voice.
How to do this? By simply monitoring the blogs and social accounts of your competitors. You can also use Ahrefs Content or Buzzsumo to check the most trending content in your niche.
2. Do day-to-day technical audits of your site. …read more
Read more here:: B2CMarketingInsider