Let’s start off with the basics: What is a guest blog and why should you care? Simply put, it’s an article that an individual writes on a website they have no affiliation with. As a result, they don’t receive payment for the content like a freelance writer normally would. The reason people choose to participate in this is to reach a new, and ideally, larger audience. It’s a form of content marketing — getting your name or company in front of the eyes of new readers by creating informative and useful content. It can also be helpful in your link building efforts, which we’ll dive into more in-depth in a moment.
Although a lot of websites love getting free quality content, it can be tricky to find a site that will agree to host your article. Here are six tips to help ensure you can get published and how to get the most out of a guest blog.
1. Location, Location, Location
A lot of people get excited about guest blogging. They start writing right away and then focus on finding a website to host the content after. While this can work out, you can drive yourself crazy looking for that ideal fit and waste a lot of time in the process. The best way to start is research. Find websites that host blogs that cover your area of expertise, see if they’ve hosted guest articles before, and find the contact information (ideally, an editor).
2. Guidelines Help Guide You, Who Knew?
If the website you found does accept guest blogging, then there will often be a guideline page with details on the guest submission process. Read it, learn it, live it. Every site has different requirements for their guest content, so be sure you know what they want before contacting them. An example can be found here.
3. Never Ditch the Pitch
Once you’ve found a website that can be a good fit and you’ve read their guidelines, you then have to sell yourself to the editor. Think of it as a job interview; you wouldn’t walk in and only say “I want to write for you.” First, you want to introduce yourself and express your interest in being a guest contributor. You’ll then want to sell your expertise in the field/industry you’d like to write about (years on the job, education, awards).
If you have a personal or business blog on your company’s website, then send them some of your best articles so they can see your style and writing skill. If you don’t have a blog yet, check out this article on why hosting a blog should be a part of your marketing efforts. Once that’s tackled, you’ll have to pitch an article’s subject. The editors like having a choice, so you should have at minimum three different article ideas to pitch them, but personally, I try to submit five just to be safe.
4. Sending in the Right Choices
There is a three-step process when deciding what ideas you should be pitching to the …read more
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