By Katy French
geralt / Pixabay
There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your energies can be overwhelming, especially if you’re just starting to experiment with content marketing.
How do you know which social platforms to prioritize? How much time do you need to devote to each? Which should you start with? Don’t freak out. If you’re trying to figure out your social strategy (and how it fits into your content distribution plan), you don’t have to go all in from the start. In fact, taking that approach might actually hurt your brand more than help.
Marketers and the Myth of Social Media
Many new marketers are functioning under the assumption that social media is the end all, be all—and that every new social platform provides an equal opportunity for their brand. Hence, they get into gold rush mentality, thinking they have to stake their claim on every platform.
That may have been true in the early days (when there were far fewer platforms), but we’re in a new era of social. Social media marketing isn’t about mass communication; it’s about intentional interaction, finding the communities that you want to connect with and building organic relationships through content.
Still, we see plenty of marketers (and noob business owners) totally overwhelmed by social. They’re either drowning trying to keep up with their posts on every platform or too intimidated to start. Either way, they aren’t using social to their advantage—and that’s the real tragedy.
Social media is a marketing tool like any other. To use it effectively, you need to experiment and find your sweet spot. Luckily, you can start small and grow from there.
Why You Only Need One Social Platform (to Start)
Believe it or not, there are actually some mega brands that survive without having a social presence at all. (We’re looking at you, Trader Joe’s.) But these unicorns are few and far between. Younger brands absolutely need a presence, but it doesn’t have to be massive. To establish yourself, simply focus on one social platform to start.
Remember that social media gives you an opportunity to share your brand story, and bring people into that story. By focusing on one platform, you can learn how to share that story effectively, generate content, engage with people, and get in the groove. Tl;dr, it’s not about having the most presence on social; it’s about making the most of what you have.
How to Decide Which Platform to Start With
If you have limited time, resources, or bandwidth, you need to focus on the platform that’s best suited for your brand—the one most likely to connect you with the people you want to engage with.
To help you narrow it down, here are a few important questions to ask yourself.
1) What are your goals? Different social platforms are better at different things. Knowing what your end goal is, what type …read more
Read more here:: B2CMarketingInsider