Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for.
Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear is definitely real, particularly for some industries like warehousing, automotive and manufacturing.
But when it comes to PPC and digital marketing, you haven’t got much to worry about. Trust me. Automation is to be embraced, not feared.
Automation is changing the future
There’s no denying that technology and automation are impacting your everyday life.
You go grocery shopping and use self-checkouts. You can
order McDonalds off the screen, not the counter.
Even Amazon opened a supermarket in Seattle with no checkouts, using tracking technology to know what customers removed from the shelves and charging their account as they left the store.
But change is a natural part of life. It may shut some jobs
down, but it will always open new ones up. Think about it.
NASA used to have human calculators. All clothing was made by hand. Farmers and ranchers comprised over 50% of the U.S. workforce.
Nothing stays the same forever. If it did, I wouldn’t be writing this article. I wouldn’t even know what a computer or the internet was, never mind make a career from it.
There will be jobs in 20 years that we couldn’t imagine today. In fact, a 2018 report predicted that automation will create 133 million new jobs by 2022.
As long as the internet is around, PPC agencies will still
It’s not us vs. them
I’ve read articles that claim that machines are better at humans at PPC 80% of the time. But that’s rubbish.
It feeds into this annoying myth that we seem to be at war
We’re not. It’s not
robots vs humans.
Why? Because no matter how good automation and AI gets, it
will never have empathy, creativity or emotion.
If robots start developing a heart, then maybe it’ll be time
for us all to worry about our jobs.
People buy with emotion. Without intrigue, they wouldn’t
click on the ad. Without passion, desire or even fear, they wouldn’t convert.
It takes a human to understand this emotion when advertising to customers.
Take shaving razors for example.
The real reason customers buy razors is because they want to
feel good about themselves. Because they’re nervous about a job interview and
want to make the best first impression. Because they’ve got a brand new red
sparkly dress for a wedding anniversary and want the confidence to wear it.
What makes a great …read more
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